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My career
Professional career
cSigma Finance - Head of Growth (2024-2025)
Led marketing, brand, and community for cSigma Finance (RWA/private credit DeFi) from pre-launch through the $csUSD stablecoin launch and first major growth cycle. Grew community from zero to 60,000+ followers across X/Telegram/Discord and drove $11.5M–$14M+ TVL within first 12 months via multi-channel growth + GTM. Built brand voice/content engine and executed launches for cSigma Institutional and cSigma Edge, working closely with the CEO on liquidity initiatives, incentives, and product rollouts.
cSigma Finance - Head of Growth (2024-2025)
Led marketing, brand, and community for cSigma Finance (RWA/private credit DeFi) from pre-launch through the $csUSD stablecoin launch and first major growth cycle. Grew community from zero to 60,000+ followers across X/Telegram/Discord and drove $11.5M–$14M+ TVL within first 12 months via multi-channel growth + GTM. Built brand voice/content engine and executed launches for cSigma Institutional and cSigma Edge, working closely with the CEO on liquidity initiatives, incentives, and product rollouts.
cSigma Finance - Head of Growth (2024-2025)
Led marketing, brand, and community for cSigma Finance (RWA/private credit DeFi) from pre-launch through the $csUSD stablecoin launch and first major growth cycle. Grew community from zero to 60,000+ followers across X/Telegram/Discord and drove $11.5M–$14M+ TVL within first 12 months via multi-channel growth + GTM. Built brand voice/content engine and executed launches for cSigma Institutional and cSigma Edge, working closely with the CEO on liquidity initiatives, incentives, and product rollouts.
NEAR Protocol - Head of Growth (2022-2023)
In 2023, I started DREAMCULTURE, which develops deep relations through story telling between creators/brands and communities, our portfolio of brands & channels encompasses over 20 million YouTube subscribers and garners over 150 million YouTube views per month.
NEAR Protocol - Head of Growth (2022-2023)
In 2023, I started DREAMCULTURE, which develops deep relations through story telling between creators/brands and communities, our portfolio of brands & channels encompasses over 20 million YouTube subscribers and garners over 150 million YouTube views per month.
NEAR Protocol - Head of Growth (2022-2023)
In 2023, I started DREAMCULTURE, which develops deep relations through story telling between creators/brands and communities, our portfolio of brands & channels encompasses over 20 million YouTube subscribers and garners over 150 million YouTube views per month.
unFederalReserve - Chief Marketing Officer (2021-2024)
Core contributor during DeFi summer '21, officialized role as CMO after leaving NEAR protocol. Led marketing and product teams, product growth, $eRSDL token adoption campaigns, and brand campaigns for unFederalReserve (P2P DeFi lending), owning comms, product marketing, and creative direction. Drove growth to $300M+ TVL; built KPI dashboards + investor dataroom and reported directly to CEO. Managed CEX listings/activations (5+ Tier-1 exchanges), partnership acquisition and marketing (e.g., Chainlink, Securitize, Fireblocks, Bancor), and community growth to 60K+ across Discord/Telegram/X.
unFederalReserve - Chief Marketing Officer (2021-2024)
Core contributor during DeFi summer '21, officialized role as CMO after leaving NEAR protocol. Led marketing and product teams, product growth, $eRSDL token adoption campaigns, and brand campaigns for unFederalReserve (P2P DeFi lending), owning comms, product marketing, and creative direction. Drove growth to $300M+ TVL; built KPI dashboards + investor dataroom and reported directly to CEO. Managed CEX listings/activations (5+ Tier-1 exchanges), partnership acquisition and marketing (e.g., Chainlink, Securitize, Fireblocks, Bancor), and community growth to 60K+ across Discord/Telegram/X.
unFederalReserve - Chief Marketing Officer (2021-2024)
Core contributor during DeFi summer '21, officialized role as CMO after leaving NEAR protocol. Led marketing and product teams, product growth, $eRSDL token adoption campaigns, and brand campaigns for unFederalReserve (P2P DeFi lending), owning comms, product marketing, and creative direction. Drove growth to $300M+ TVL; built KPI dashboards + investor dataroom and reported directly to CEO. Managed CEX listings/activations (5+ Tier-1 exchanges), partnership acquisition and marketing (e.g., Chainlink, Securitize, Fireblocks, Bancor), and community growth to 60K+ across Discord/Telegram/X.
Dual Universe - Head of Growth (2019-22)
Worked for the CMO to lead all digital growth and reporting for investors and owned the content calendar (dev updates, AMAs, partnerships). Ran 6 figure influencer marketing campaigns and scaled a creator affiliate program to 300+ creators in the first. Spoke at GDC 2021 with Xsolla on my program’s results. I was chosen as their primary case study for Xsolla's creator affiliate product showcase in 2021. Launched and managed Dual Universe’s creator economy and creator program; referral program drove ~18% of total revenue.
Dual Universe - Head of Growth (2019-22)
Worked for the CMO to lead all digital growth and reporting for investors and owned the content calendar (dev updates, AMAs, partnerships). Ran 6 figure influencer marketing campaigns and scaled a creator affiliate program to 300+ creators in the first. Spoke at GDC 2021 with Xsolla on my program’s results. I was chosen as their primary case study for Xsolla's creator affiliate product showcase in 2021. Launched and managed Dual Universe’s creator economy and creator program; referral program drove ~18% of total revenue.
Dual Universe - Head of Growth (2019-22)
Worked for the CMO to lead all digital growth and reporting for investors and owned the content calendar (dev updates, AMAs, partnerships). Ran 6 figure influencer marketing campaigns and scaled a creator affiliate program to 300+ creators in the first. Spoke at GDC 2021 with Xsolla on my program’s results. I was chosen as their primary case study for Xsolla's creator affiliate product showcase in 2021. Launched and managed Dual Universe’s creator economy and creator program; referral program drove ~18% of total revenue.
SEO Account Executive - BlueHat (2018-2019)
Managed 15+ SEO client accounts across real estate, legal, e-commerce, and healthcare; maintained a $50K+ MRR book. Ran ongoing technical + on-page audits and executed full-stack SEO (keyword research, content strategy, link building), delivering ranking, traffic, and lead growth. Built KPI dashboards and reporting, and coordinated with content/dev/PPC teams as the primary client point of contact.
SEO Account Executive - BlueHat (2018-2019)
Managed 15+ SEO client accounts across real estate, legal, e-commerce, and healthcare; maintained a $50K+ MRR book. Ran ongoing technical + on-page audits and executed full-stack SEO (keyword research, content strategy, link building), delivering ranking, traffic, and lead growth. Built KPI dashboards and reporting, and coordinated with content/dev/PPC teams as the primary client point of contact.
SEO Account Executive - BlueHat (2018-2019)
Managed 15+ SEO client accounts across real estate, legal, e-commerce, and healthcare; maintained a $50K+ MRR book. Ran ongoing technical + on-page audits and executed full-stack SEO (keyword research, content strategy, link building), delivering ranking, traffic, and lead growth. Built KPI dashboards and reporting, and coordinated with content/dev/PPC teams as the primary client point of contact.
Gaming Talent Manager - ScaleLab (2016-2019)
Managed and grew a roster of 15 YouTube creators (30K–1M+ subs), serving as their growth + business lead; drove ~100M monthly views and ~$220K MRR across the portfolio. Led strategy for channel growth, community, and monetization; negotiated sponsorships/brand deals; launched creator merch/e-commerce and handled ad revenue operations + reporting.
Gaming Talent Manager - ScaleLab (2016-2019)
Managed and grew a roster of 15 YouTube creators (30K–1M+ subs), serving as their growth + business lead; drove ~100M monthly views and ~$220K MRR across the portfolio. Led strategy for channel growth, community, and monetization; negotiated sponsorships/brand deals; launched creator merch/e-commerce and handled ad revenue operations + reporting.
Gaming Talent Manager - ScaleLab (2016-2019)
Managed and grew a roster of 15 YouTube creators (30K–1M+ subs), serving as their growth + business lead; drove ~100M monthly views and ~$220K MRR across the portfolio. Led strategy for channel growth, community, and monetization; negotiated sponsorships/brand deals; launched creator merch/e-commerce and handled ad revenue operations + reporting.
YouTube Creator (2011-2018)
Produced over 500 Minecraft (from age 11-17) videos and worked alongside brands to grow their presence in the form of influencer marketing. Grew my channel to over 180k subscribers, garnering over 60 million paid advertisement views and just shy of 1 billion impressions. (https://www.youtube.com/trndsmedia)
YouTube Creator (2011-2018)
Produced over 500 Minecraft (from age 11-17) videos and worked alongside brands to grow their presence in the form of influencer marketing. Grew my channel to over 180k subscribers, garnering over 60 million paid advertisement views and just shy of 1 billion impressions. (https://www.youtube.com/trndsmedia)
YouTube Creator (2011-2018)
Produced over 500 Minecraft (from age 11-17) videos and worked alongside brands to grow their presence in the form of influencer marketing. Grew my channel to over 180k subscribers, garnering over 60 million paid advertisement views and just shy of 1 billion impressions. (https://www.youtube.com/trndsmedia)
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